Description
About the product
Run high-performing Google Performance Max campaigns, focusing on automation, targeting, and optimization for better ad results. It offers easy-to-follow strategies for setting up campaigns, improving ad assets, and leveraging AI-driven insights to maximize performance and conversions.
What’s Inside:
- Clear guidance on how Google Performance Max campaigns work and why they are different.
- Step-by-step instructions on setting campaign goals, structuring ads, and tracking performance.
- Tips on creating engaging ad assets that work across multiple Google platforms.
- Easy ways to use audience signals and AI-powered tools to improve targeting.
- Real-world examples of businesses successfully scaling with Performance Max.
What Readers Will Learn:
- How to set up and launch a Google Performance Max campaign from scratch.
- The importance of automation and machine learning in digital advertising.
- Proven methods to optimize ad creatives, budget allocation, and targeting.
- Practical tips for troubleshooting common campaign issues and improving ROI.
- How to scale and refine campaigns for long-term advertising success.
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