Description
This guide helps your customers create smarter, high-value business deals by going beyond basic price talks. It shows them how to find hidden opportunities, build trust, and use creative trade-offs to make deals that work better for everyone.
What’s Inside:
- The Three Dimensions of Value: Learn how to spot economic, strategic, and relationship value in every deal.
- The Trade-Off Matrix: A smart system to help your customers trade low-cost items for high-value results.
- Risk Tolerance Tools: Help your customers use different risk levels to build fair, creative agreements.
- Value-Based Deal Structures: Tips for building win-win offers like bonus payments, future discounts, or shared wins.
- Workshops and Templates: Guided exercises to find hidden value, explore partner interests, and build trust faster.
- Problem-Solving Guides: Help your customers handle challenges like complex deals or hard-to-measure benefits.









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